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Ottawa, ON – (May 28, 2020) – Today, Atlético Ottawa and official league kit provider, Macron, a leader in the international teamwear market, unveils their 2020 season Home custom-designed playing kit.
As part of the process, Macron designers worked in collaboration with the club during the design process developing high quality custom kits with unique looks to provide the needed professional technical features while enhancing them with exciting graphic designs.
The Club’s inaugural kit incorporates the symbolism and identity of the globally recognized club within the design. The jersey is inserted with unique details and a graphic symbol that is representative of Atlético’s identity that brings 100 plus years of know-how to the domestic soccer landscape while paying homage to the Ottawa-Gatineau region.
“Our inaugural kits demonstrate the club’s on-field identity that is all about courage, never giving up, and playing fiercely committed football for one-another while off the field hard work, humility and family focus are core values,” said Club CEO, Fernando Lopez.
“Now more than ever, Ottawa is the city that unifies our country,” said Club President, Jeff Hunt. “With the arrival of Atlético in the capital and with an aim of inspiring and mobilizing the local soccer community, we are beyond excited and proud to launch these incredible jerseys. I am looking forward to seeing the red and white stripes all over our city.”
The team-authentic Home jersey is available now online for purchase here for $119.99 CAD (Men’s), and $79.99 CAD (Youth). Fans will be able to customize each jersey with either their favourite player or own names and number for an additional $34.99 CAD.
About Atlético Ottawa
Learn more about the Canadian Premier League’s 8th Club here.
About Macron
Macron (www.macron.com) is a leading European company in the production and sale of active sportswear, operating in four main business areas: Teamwear, sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising, official kits, free time products and accessories for the supporters of the club sponsored by Macron; Run & Train, technical apparel for individual runners and for fitness; Athleisure, sports inspired apparel for leisure time, for those who wish to wear Macron outside pure sporting activities. Macron owes it success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.
ATLÉTICO OTTAWA 2020 MACRON HOME JERSEY – THE BREAKDOWN
We Are Many, We Are One! Divided on the field, but united in our hearts, we celebrate our shared passion for soccer with this mantra on the back collar of all our kits.
Every jersey features the league’s mission “For Canadians, By Canadians” on the inside neck – an everyday reminder of why this league exists and to inspire our mission to grow the beautiful game of soccer in Canada.
The new icon of the Italian brand, the Macron Hero characterizes and identifies the technical garments. The logo features the human body and takes inspiration from the tip of the spear, by definition a representation of dynamos and speed. The Macron Hero symbolizes even more effectively the joy at the end of the challenge, the achievement of a target, fatigue, passion and determination and epitomizes the Macron philosophy: “Work hard. Play harder”.
Atlético Ottawa
Atlético Ottawa’s Macron home jersey maintains the primary look of their parent company, Atlético Madrid who have been playing in red and white stripes since 1911. The stripes continue onto the sleeves, while the back is predominantly red. Inspired by the deep blue water of Ottawa’s Rideau Canal, Rideau blue complements the jersey’s classic collar, sleeve cuffs and sponsor logo. The Atlético emblem is a focal point highlighting the club’s national pride with structures synonymous with Ottawa and that Canadians would consider “emblematic” of our nation.
A bold red maple leaf, a recognized icon of Canada is showcased on the back of the jersey and is symbolic with Atlético’s entry into Canadian football. As a new member of the “red and white family,” Atlético Ottawa inherits a 100 plus year club philosophy with an emphasis on hard-work, courage and a “never-give-up” attitude. The club believes that these values will be very identifiable with the hard-working people of the Ottawa-Gatineau region.
Jersey Sponsor: OneSoccer
Media Contact:
Micki Benedetti
Canadian Premier League
micki.benedetti@canpl.ca