Toronto, ON (December 7, 2021) – Canadian Soccer Business and Oat Canada announced today an exclusive multi-year partnership encompassing Canada Soccer’s National Teams. Oat Canada will be the “Official Plant Protein Partner” of the Canadian Premier League and Canada Soccer ahead of what is scheduled to be a very busy 2022 year including FIFA World Cup Qatar 2022™ Qualifiers and FIFA Women’s World Cup 2023™ Qualifiers. Through this new partnership, this rapidly growing food and beverage company will become an integrated partner with both Canada Soccer and the Canadian Premier League and its eight clubs.

The agreement, negotiated by Canadian Soccer Business (CSB) will feature Oat Canada as the presenting sponsor of one Canada Soccer National Team match per year, including a FIFA World Cup Qatar 2022™ Qualifiers match. Oat Canada will also become an official partner of the 2022 editions of the Canadian Championship and Toyota National Championships.

“Canada Soccer is excited to welcome such a dynamic and innovative company like Oat Canada to our family of partners,” said Dr. Nick Bontis, President, Canada Soccer. “The interest and momentum for the sport in our country has never been higher and we look forward to growing together with Oat Canada.”

“As an Ex-Semi-Professional soccer player, and having grown up in the Canadian Soccer system, I’m truly honoured for Oat Canada to be part of Canadian history. This partnership with Canada Soccer and the Canadian Premier League will advance Oat Canada’s mission to accelerate the world’s transition to plant-protein,” said Jamari Ambursley, Co-Founder & COO, Oat Canada. “We’re excited to support Canadian Soccer, to inspire and unite with fans across the nation at a time when Canadian soccer is at its absolute best. Through this partnership, we’re eager to learn from our athletes how we can best serve them and develop products that support them on their quest to becoming the best in the world.”

Oat Canada will have coast to coast reach through a full suite of sponsorships assets with all eight Canadian Premier League clubs including match day brand integration across each CPL match and original content and editorial on CanPL channels, providing fans with more engaging and informative updates.

“We are pleased to partner with Oat Canada – a transformative company dedicated to sustainability and health/nutrition in the plant protein space,” said David Clanachan, Commissioner, Canadian Premier League. “Partnering with a company that is innovative and focused on making change through their vision is in line with our vision and we are excited to have such an exciting new company support soccer in Canada at all levels.”

About Canada Soccer

Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.

About Canadian Premier League

Canadian Premier League (CPL) is Canada’s Tier 1 professional men’s soccer league that debuted on April 27, 2019. Playing in world-class and unique venues, and partnering with strong community-led ownership groups, the CPL is a league for Canadians by Canadians that brings professional soccer to communities coast-to-coast. For updates and more information, please go to CanPL.ca.

About Oat Canada

Oat Canada is a rapidly growing food and beverage Startup from Toronto, Ontario. The company introduced the first Zero Sugar oat milk in 2020. Only a year later, with one product they are now available in over +1,300 stores across Canada, including major retailers such as Loblaws, Costco East, Longo’s and Whole Foods (January 2022). Oat Canada was also featured on CBC’s Dragons’ Den, where they received investment offers from all six Dragons. Oat Canada is committed to becoming the leader in oat protein-based products, producing low sugar, protein enriched food and beverages that challenge athletes and consumers alike to sustain their health and the planet. For more information about Oat Canada, visit oatcanada.com.

About Canadian Soccer Business

Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are core to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including its national teams, along with all rights associated with the Canadian Premier League – Canada’s professional men’s soccer league that debuted coast-to-coast in April 2019.

Media Contacts:

Oat Canada
Marika Mousseau media@oatcanada.com

Canada Soccer
Sandra Gage sgage@canadasoccer.com 

Canadian Premier League
Micki Benedetti micki.benedetti@canpl.ca