Through this new partnership, this rapidly growing fruit snack company will become an integrated partner with both Canada Soccer’s National Teams and the Canadian Premier League and its eight Clubs. The multi-year agreement facilitated by Canadian Soccer Business, will provide GoGo squeeZ® a partnership platform to interact directly with soccer fans and families to promote new fruit snacks. GoGo squeeZ® will also become an Official Partner of the Canada Soccer’s Active Start Soccer Fests and Toyota National Championships and distribute fruit snacks and premium items to fans attending events.
“We are proud to partner with GoGo squeeZ® and welcome them as the Official Fruit Snack partner of Canada Soccer’s National Teams,” said Dr. Nick Bontis, Canada Soccer President. “With the sport on the rise across our country, adding valued partners such as GoGo squeeZ® will serve to help contribute and elevate our continued growth. It is an incredibly exciting time for soccer, and we look forward to collaborating with GoGo squeeZ® to positively impact the Canadian soccer community from coast-to-coast-to-coast.”
“Beginning with FIFA World Cup Qatar 2022™ Qualifying matches in January, we are excited to embark on this new partnership with Canada Soccer and the Canadian Premier League,” said Robert Lafferty, General Manager at GoGo squeeZ®. “With No Sugar Added and made from 100% fruit. GoGo squeeZ has a wide range of nutritious, yummy, squeeZable varieties. GoGo squeeZ® is a great snack for young, adventurous athletes on and off the pitch. Nutrition is essential for our active children to be their best selves, and we’re very pleased to have found a platform and like-minded organizations like Canada Soccer and the Canadian Premier League to help deliver this message across the country.”
GoGo squeeZ® will have coast-to-coast reach through a full suite of sponsorships assets with all eight Canadian Premier League Clubs including matchday brand integration across each CPL match and original content and editorial on CanPL channels, providing kids and parents with a truly fun and delicious snack.
“We are pleased to partner with GoGo squeeZ® as the Official Fruit Snack Partner of the Canadian Premier League,” said Shaun Guest, Vice President, Canadian Soccer Business. “Supporting young athletes to live an active and healthy lifestyle is an important element of player wellness, and we are looking forward to working with GoGo squeeZ® to ensure this message reaches as many young Canadians as possible.”
About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.
About Canadian Premier League
Canadian Premier League (CPL) is Canada’s Tier 1 domestic professional men’s soccer league entering its fourth season in 2022, competing in the Concacaf and FIFA sanctioned series of competitions. Playing in world-class and unique venues, and partnering with strong community-led ownership groups, the CPL is a league for Canadians, by Canadians that brings professional soccer to eight communities coast-to-coast. The CPL has announced plans to expand to 10 markets in 2023 with a team in Vancouver and a conditional franchise awarded to Saskatoon. For updates and more information, please go to CanPL.ca.
About GoGo squeeZ®
With over 130 years of expert experience in preparing fruit products, Materne is the fruit sauce expert! And now we are proud to be growing GoGo squeeZ® No Sugar Added fruit pouches across all of Canada with new varieties and new formats. When hunger strikes or you feel the need for a snack, GoGo squeeZ® is an alternative parents will appreciate. Made from fruit, GoGo squeeZ® is designed for parents looking to prepare balanced and delicious snacks for their children. With 60 to 70 calories according to flavours and a nutritional profile, it’s ideal any time of day. To learn more about GoGo squeeZ®, visitwww.gogosqueez.ca
About Canadian Soccer Business
Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are core to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including its national teams, along with all rights associated with the Canadian Premier League – Canada’s professional men’s soccer league that debuted coast-to-coast in April 2019.