eCPL Own The North: New Era named presenting sponsor, Finals to air Wednesday

Toronto, ON – April 12, 2021 – Canadian Premier League (CPL) today announced that New Era is the presenting sponsor of eCPL 2021 OWN THE NORTH Finals. The CPL’s eCanadian Premier League’s (eCPL) first debuts on April 14 (Xbox) at 6PM ET. As lead sponsor, New Era will be supporting the event through branded merchandise and apparel and contesting.

Sixteen of the nation’s best players (eight from Xbox and eight from PlayStation®) will put on their CPL club jerseys and compete for a chance to become the eCPL Xbox Champion and eCPL PlayStation® Champion for 2021. The eCPL Champions will represent their teams on their quest to be crowned the best EA SPORTS FIFA 21 player in North America and potentially the world.

“The growing interest in soccer in Canada right across the country and the equally growing interest in eSports makes this a great way to expand our current partnership with CPL,” said Joseph Domizio Marketing Manager for New Era Canada.

eCPL kicked of the 2021 season on March 23 with open nationwide trials on Xbox and PlayStation® to find the best Canadian talent. Now, the 16 best EA SPORTS™ FIFA 21 players in Canada will represent all eight Canadian Premier League clubs in their quest to become national FIFA champions.

Fans can support their eCPL player and CPL clubs starting with the eCPL 2021 OWN THE NORTH Finals Presented by New Era (Xbox Final) on Wednesday, April 14 at 6pm ET LIVE on, and The PlayStation® Final will be broadcast on Wednesday, April 21 at 6pm ET.

The eCPL will be operated by Esports tournament organizers Northern Arena. Visit for more information and visit the Official Rules.