FC Edmonton Announces New Cooking Segment on Global Edmonton
Show will Promote Simple, Healthy Recipes
EDMONTON, AB – FC Edmonton and Food First are proud to announce a brand-new limited series titled Eat like an Eddie, to be featured on Global Edmonton, channel 610 on Telus, channel 211 on Shaw and channel 47 on basic cable.
Eat like an Eddie is hosted by Emily Mardell, the performance dietitian for FC Edmonton and owner of Food First Nutrition Consulting. The show also features select FC Edmonton players from both this season and last season’s teams, serving as celebrity co-hosts. In the show, Mardell teams up with the players to feature different healthy and delicious recipes developed by Mardell and the players, based on the players’ personal tastes and dietary preferences, and to show what and how they eat to energize peak performance as professional footballers.
Mardell and the players discuss the ingredients needed for the recipes, and then demonstrate how the dishes are prepared in a step-by-step format designed to be simple enough for fans to make at home. Eat like an Eddie is presented by the Italian Centre, official partner of FC Edmonton.
“We can’t wait for Eddies’ fans to finally get to see this cool show!”, said Eric Newendorp, FC Edmonton President and General Manager. “It’s been in the works for a while, and we’re so thankful to our partners at the Italian Centre, to Emily, the folks at M31, Global Edmonton, and our other show partners for helping make it happen. As a club, we think it is important to help promote healthy lifestyles where and how we can, and this is really an ideal, fun way to do that.”
The show was conceived and developed last summer by Mardell and Josh Alexander, FC Edmonton’s Head of Partnerships, and produced in cooperation with M31 Productions, an Edmonton-based AMPIA award-winning video production company that specializes in live sports broadcasting and is a division of the Fath Group of Companies.
“Proper nutrition is key for athletes at all levels of play” said Emily Mardell. “For professional footballers, high energy, high-quality meals and snacks are essential for peak performance and recovery. When recipes check these boxes, plus are colourful, delicious, and easy to make – that is how to “Eat like an Eddie!”
“Emily is always sharing creative and nutritional recipes with us, so I was excited to get to join her in the kitchen to prepare a few of those recipes” said Connor James, FC Edmonton Goalkeeper. “Given that there have been limited entertainment options throughout the pandemic, I have turned to cooking for some daily enjoyment. Dinner time has changed from a time where I fuel my body to a time where I get to do something somewhat creative and enjoyable. In a time like this, healthy cooking can really have a positive impact on your body and mind.”
In support of the show airing on Global Edmonton, FC Edmonton is promoting the series on its Instagram page. The club will donate one meal to the Edmonton Food Bank for every fan that follows FC Edmonton and Food First on Instagram. Additionally, fans that tag two local “foodies” in their posts will be entered for their chance to win a $100 gift card from the Italian Centre on each date that the show airs (see details below).
What: Eat like an Eddie limited edition show series
When: February 20, February 27, and March 6 at 12:30pm MST
Where: Global Edmonton channel 610 on Telus, channel 211 on Shaw and channel 47 on basic cable. Why: To help fans overcome pandemic food stress with mindful and easy-to-make meals, and to
promote healthy living
FOR MORE INFORMATION PLEASE CONTACT:
Marketing and Communications Manager (780) 399-6827 | firstname.lastname@example.org fcedmonton.canpl.ca