ISBI And Canadian Premier League Sign Multi-Year Deal to Deliver Cutting-Edge Sales and Customer Service Skills Training

Overland Park, KS—November 20th 2018— The Inspiration Sports Business Institute (ISBI) announced today that it has entered into a league-wide multi-year agreement with Canadian Premier League of Professional Soccer (CPL) to train their personnel using the cutting-edge digital training and coaching platform called ISBI 360°.

The seven inaugural CPL teams will train their ticket sales, sponsorship sales, and service staffs beginning in November. ISBI 360°, which is powered by the experiential training platform Mentored, utilizes micro-learning techniques and live interaction to facilitate behavior change and develop positive work habits.

The experience-driven, high-frequency, immersive and engaging program has been lauded by several professional teams and leagues including Minor League Baseball, Major League Soccer, the United Soccer League and the East Coast Hockey League.

“Our new league needed the best training platform available for our staff, using world-class instruction and the most advanced learning techniques to drive revenue and results,” said Paul Beirne, President, Canadian Premier League. “ISBI 360° rose to the top as the platform with the tools we needed to make that happen.”

Doug Quinn, ISBI’s CEO, said, “We’re excited to partner with the CPL to give their executives the edge they’ll need to compete and win in each of their seven markets.”

The CPL marks the eighth sports league to incorporate the ISBI 360° digital training platform since its launch in January.

About the Inspiration Sports Business Institute
Based in Overland Park, Kansas, with offices in Chicago and New York City, ISBI is revolutionizing how professional and amateur sports organizations train and coach their staffs. ISBI’s team of training evangelists, entrepreneurs, experts and educators are focused in training tomorrow’s executives with their micro-modal approach to learning, and interactive sessions with leading sports educators.

For more information about ISBI, please visit
For more information about Mentored, please visit

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