Canadian Premier League announces formation of Canadian Soccer Business, a new sports enterprise that will build on the momentum of soccer and help transform the sport in our country.
Scott Mitchell was named chief executive of Canadian Soccer Business (CSB), a new innovative venture that represents all commercial inventory of Canada Soccer, and the Canadian Premier League – launching in spring of 2019.
Mitchell, an experienced Canadian sports executive and one the founders of the CPL will oversee all major partnerships and the media strategy for the new enterprise, which has been established as part of a new ten-year agreement with Canada Soccer.
“It is truly a pivotal time for soccer in Canada and we are excited that Canadian Soccer Business will be at the forefront of this exciting movement,” said Mitchell. “What the CSB is all about is representing soccer in Canada not only locally in communities, but nationally and globally as well. The CPL’s upcoming launch, along with the strength of the Canada Soccer brand have created a unique opportunity for us and our partners to provide an integrated platform that reaches from the grassroots to the professional level across the country on a year-round basis. We look forward to a series of exciting announcements and partnerships in the coming weeks.”
We look forward to beginning our collaboration with Canadian Soccer Business and to building on our collective efforts with members and partners to add to our history of success both on and off the pitch. https://t.co/SmzPft7wIT pic.twitter.com/RkJBnj94NT
— President's Office (@CanadaSoccerPO) March 29, 2018
The Canadian Soccer Business (CSB) will also manage all rights related to the country’s men’s and women’s national teams, naming rights to new and renovated CPL stadiums and represent the Canadian Championship – Canada’s professional club championship that features all Canadian professional clubs.
In addition, investing in grassroots programs that will help Canadians from coast-to-coast. Giving more opportunities to players, coaches and referees to develop their skills.
“This is a coming of age for soccer in Canada and this enterprise will build off the momentum of soccer and help transform the sport in our country. Canadian Soccer Business has the potential to grow into one of the most important and unique sporting entities in Canada, one that could stand alone in truly representing a Canadian sport that has the reach of community, country and world,” said David Clanachan, Commissioner, CPL and Chairman of the CSB. “Having a partnership team that is 100% focused on creating a new soccer economy in this country will empower new and excited partners to help elevate the sport to a whole new level for all Canadians.