Take Flight

THERE IS SOMETHING MAGICAL ABOUT HEADING INTO A NEW DESTINATION

A JOURNEY INTO THE UNKNOWN, NOT ALONE, BUT TOGETHER AS A COUNTRY, AS A SPORT READY TO SOAR

AN ADVENTURE TO NEW PLACES WHERE PREVIOUSLY NO ONE COULD EVEN IMAGINE WE WOULD GO

WHO ARE WE?

WE ARE CANADA AND THIS IS OUR SPORT

WE ARE A GROUP OF WOMEN WHO REACHED THE TOP AND FOUND THE GOLD

WE ARE A GROUP OF MEN WHO REFUSE TO BE DENIED IN OUR QUEST FOR QATAR

WE ARE A COUNTRY WHERE CHILDREN ARE BORN WITH A BALL AND DREAM TO ONE DAY WEAR RED

WE ARE A CANADIAN PREMIER LEAGUE WHERE TEAMS PLAY AND WIN IN CONTINENTAL COMPETITIONS

WE ARE NOW A NATION OTHER COUNTRIES ARE LOOKING OVER THEIR SHOULDERS AT WHEN IT COMES TO THE BEAUTIFUL GAME…

PAYING ATTENTION TO US, KNOWING WE ARE COMING.

NATIONS SO USED TO PLAYING AT A HIGH LEVEL THEIR ROUTE HAS LONG SINCE BEEN FORGOTTEN

STRAP YOURSELF IN CANADA. YOU ARE CLOSER THAN YOU THINK TO REACHING THE SUMMIT, YET IT WILL BE THE JOURNEY

THAT WE WILL REMEMBER FAR MORE THAN THE DESTINATION

WE MAY HAVE OUR MEDALS AND OUR MISSIONS… WE MAY RISE UP THE RANKINGS AND THE STANDINGS BUT ON

THIS ODYSSEY WE WILL CAPTURE THINGS THAT CANNOT BE MEASURED IN POSSESSIONS AND POWERPOINT PRESENTATIONS

THIS IS OUR TIME. IT IS RIGHT NOW THAT WE WILL TAKE FLIGHT INTO THE HEARTS AND MINDS OF MILLIONS

AND GO WHERE THIS COUNTRY IN THIS SPORT HAS NEVER BEEN.

ARE YOU READY?