The Canadian Premier League is kicking off in a matter of days, and with CBC Sports broadcasting CPL matches from the inaugural season, the iconic Canadian outlet shared word of their newest offering with this ad, which ran during Hockey Night in Canada as the Toronto Maple Leafs lost 6-4 to the Boston Bruins in NHL Stanley Cup playoffs action.
Tune in Saturday, April 27th at 1 PM ET as the Canadian Premier League @CPLsoccer kicks off its inaugural season on @CBC ? with @York9FC vs. @ForgeFCHamilton
Will you watch? #CanPL pic.twitter.com/xDY9ks0Woz— CBC Sports (@cbcsports) April 18, 2019
The ad caught the eye of hockey fans across the country, as well as one of its most charismatic voices:
*takes break from hockey-related anxiety*
… The CPL, you say? #canPL
— Steve Dangle Glynn (@Steve_Dangle) April 18, 2019