WATCH: York United Football Club’s new identity revealed

York United Football Club — formerly York9 FC — revealed its brand-new identity on Friday afternoon, in a special event streamed live on YouTube.

The event began at 12 p.m. ET, and you can watch it back using the link above, or by clicking here.

York United also released a new campaign video, United By You, narrated by beloved Canadian actor Jay Baruchel, which can be viewed below.

Also, be sure to stay tuned to for full coverage of the event throughout Friday, including news, interviews, analysis, and more.