Brand Story
THE SYMBOL OF OUR MOVEMENT
The Canadian Premier League emblem is a bold, fluid and confident stamp of our purpose. It is our identity and represents a seal of our commitment, championing the talent and diversity found in the Canadian soccer landscape.
![Brand Story_North Star](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25115923/Brand-Story_North-Star-730x292.jpg)
The North Star is the beacon that unites our country and also acts as our guiding light for soccer in Canada for Canadians, by Canadians.
![Brand Story_Coast-to-coast](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25121108/Brand-Story_Coast-to-coast-730x292.jpg)
We’re committed to bringing the beautiful game to communities across Canada from the Pacific to the Atlantic, and in the process bringing the game to new heights in this country.
![Brand Story_Maple Leaf](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Brand-Story_Maple-Leaf2-730x292.jpg)
We wear it over our hearts. We cheer for it. It represents our values and who we are as a nation on the global stage.
EMBLEM ELEMENTS
Each element has a significance and a purpose to work together as a symbol of who we are, where we come from and where we’re headed as a soccer league and as a soccer nation.
![Brand Story_ Explained2](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Brand-Story_-Explained2.jpg)
![CPL Star](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/CPL-Star-320x320.jpg)
North Star
The North Star is a guiding light for the game of soccer in Canada acting as a beacon for the talent within our borders.
![CPL Ring](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/CPL-Ring-320x320.jpg)
Four Rings
The 4 rings portray a soccer ball, our coasts and the earth formed out of a stylized time lapse of a star field.
![CPL Leaf](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/CPL-Leaf-320x320.jpg)
Maple Leaf
The Maple Leaf is comprised of many parts, which is a reflection of the diversity within our country.
![Green Element CPL](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Blue-Element-green2-320x290.jpg)
![Blue Element CPL](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Blue-Element-Middle-2-320x290.jpg)
![Navy Element CPL](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Blue-Element2-320x287.jpg)
WEAR IT WITH PRIDE
This is our emblem. Confident, proud and united. The emblem will transform to red in a show of true patriotism on occasions like Canada Day and when we represent Canada in tournaments including the Concacaf Champions League, the FIFA Club World Cup and the semi-finals/finals of the Voyageurs Cup.
![Brand Story_Fans](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Brand-Story_Fans.jpg)
![Brand Story_CPL Red2](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/Brand-Story_CPL-Red2.jpg)
OUR RALLYING CRY
This isn’t just a league for Canadians by Canadians. It’s a movement to bring the beautiful game back to the neighbourhoods we call home. To build a soccer nation one community at a time. The stage is ours. The journey has begun. We are many. We are one.
![We are many. We are one.](https://cpl-network.s3.amazonaws.com/app/uploads/cpl/2018/04/25161235/WAMWAO.jpg)